First Farmers Bank & Trust (FFBT) was presented with two separate and prestigious awards at the MEGA conference of the Indiana Bankers Association (IBA) on April 27-29 at the Indiana Convention Center in Indianapolis.
The Five Star Bank Award was presented to FFBT President and CEO Gene Miles in recognition of excellence in five separate categories of bank performance. To receive an award, institutions must show outstanding commitment in the areas of Political Awareness, Issue Advocacy, Life-Long Learning, Volunteerism, and Community Involvement. It is the first time that First Farmers Bank & Trust has been awarded the distinction.
“We’re pleased to be recognized for the efforts and hard work of a number of our employees and directors,” said Miles. “Our organization is very proud of the commitment that we make to the communities that we serve and we are certainly appreciative to the IBA for the recognition of those efforts.”
The Bank also received a Marketing & Advertising Excellence Award (Maxi) from the IBA for its efforts in integrated electronic communication. This is the second year in a row that the Bank received the Maxi award – its 5th overall Maxi.
Maxis are awarded according to an institution’s asset size, and categories include campaign, series, electronic, and direct mail. FFBT’s winning entry recognized the innovative application of automated E-News broadcasts and interactive social media applications to complement traditional Internet banking platforms and website-based information models.
The Bank utilizes web-based applications such as Facebook and YouTube to broaden informational reach and provide more depth to product and service communication efforts.
“We’ve received the award several times over the past five or six years, but this one is particularly special because it showcases our attention to new communication models and the dynamic nature of new media applications,’ said Tade J. Powell, Vice President of Marketing and Public Relations. “We’ve been ahead of the curve in these efforts and to be cited as innovative in this medium is very rewarding.”
The Five Star Bank Award was presented to FFBT President and CEO Gene Miles in recognition of excellence in five separate categories of bank performance. To receive an award, institutions must show outstanding commitment in the areas of Political Awareness, Issue Advocacy, Life-Long Learning, Volunteerism, and Community Involvement. It is the first time that First Farmers Bank & Trust has been awarded the distinction.
“We’re pleased to be recognized for the efforts and hard work of a number of our employees and directors,” said Miles. “Our organization is very proud of the commitment that we make to the communities that we serve and we are certainly appreciative to the IBA for the recognition of those efforts.”
The Bank also received a Marketing & Advertising Excellence Award (Maxi) from the IBA for its efforts in integrated electronic communication. This is the second year in a row that the Bank received the Maxi award – its 5th overall Maxi.
Maxis are awarded according to an institution’s asset size, and categories include campaign, series, electronic, and direct mail. FFBT’s winning entry recognized the innovative application of automated E-News broadcasts and interactive social media applications to complement traditional Internet banking platforms and website-based information models.
The Bank utilizes web-based applications such as Facebook and YouTube to broaden informational reach and provide more depth to product and service communication efforts.
“We’ve received the award several times over the past five or six years, but this one is particularly special because it showcases our attention to new communication models and the dynamic nature of new media applications,’ said Tade J. Powell, Vice President of Marketing and Public Relations. “We’ve been ahead of the curve in these efforts and to be cited as innovative in this medium is very rewarding.”
